Abstract. This article will focus on one of the new areas in the science of the Kazakh language “cognitology”, which has been studied since the Middle Ages. The main form of the science “cognitology” is research on the concept of the concept, on the ways of its study in connection with folk knowledge, education, as well as the history of the study of the term “concept” in linguistics.
The linguistic unity “nobility”, reflecting the existence of the Kazakh people, is studied in connection with cognitive science, its conceptual meanings are revealed. Cognitive models of the word “nobility” were associated with folk concepts, and cognitive meanings were considered in linguistics.

Keywords: cognitology, concept, cognitive model, nobility, cognition.