Abstract. In modern conditions, despite the development of technology, companies continue to face problems of optimizing cargo transportation. One solution is to implement automated logistics management systems, but this process involves a number of challenges, including cyber threats, market risks, and the need for significant financial investments. Air cargo transportation remains one of the most demanded transportation methods, providing fast and efficient delivery at the international level. Kazakhstan, having a strategically advantageous geographical location, has a high transit potential. One of the promising areas is the development of Almaty Airport as an international cargo hub, which will increase cargo flow and strengthen the country’s position in global trade. However, the high cost of airport services can become a deterrent, which requires a revision of the tariff policy and an increase in revenue due to non-aviation activities. The modernization of the airport’s infrastructure, the introduction of innovative technologies and digital solutions such as SAP Transportation Management will improve the accuracy and efficiency of logistics processes. This will not only improve the level of service, but also strengthen Kazakhstan’s competitive position in the field of air cargo transportation, contributing to sustainable economic development and integration into the global transport system.

Keywords: cargo transportation, aviation company, efficiency improvement, SAP Transportation Management, airport, marketing.