Annotation. General aviation is an important part of civil aviation. General aviation has a long production chain that can lead to likely economic development impacts. In this article, we study the external factors of the development of the general aviation industry in the Almaty region, such as politics, economics, society, science and technology, using SWOT-analysis. Let’s analyze the definition of the sides of location, economics, politics, weather, etc. etc., coming due to lack of talent, lack of airports and owned facilities, etc., opportunities such as government support and broad market prospects, etc. as well as risk factors such as fierce market competition, volatile market, and so on because of this, including the four strategies of positive development, backwardness reduction, threat avoidance and protection. These strategies may offer assistance in federal politics.

Keywords: SWOT-analysis, general aviation, Almaty region, strategy.