Abstract. In the context of the development of the economic activity of enterprises, it is very important to choose the right strategy and identify your place in the market. One of the priorities of every enterprise is to reduce costs. A properly developed logistics strategy allows you to reduce stocks, transportation costs, improve relationships with suppliers, distributors and end users. This in turn will lead to the functioning of enterprises and ensure competitiveness in the market. In this article, a special place is allocated to the strategic plan of logistics in the enterprise, the processes and components of the logistics strategy in the enterprise are highlighted. The functional responsibilities of management in the process of strategic planning at the enterprise in market
conditions are considered. The purpose of this scientific work is to determine the theoretical and practical aspects of the business strategy in the enterprise and highlight the features of the functioning of the logistics strategy as a whole in modern conditions. Research methods are focused on a narrow subject area, narrowly focused, but sufficient to fulfill the stated purpose of the article. The article uses theoretical-empirical methods to explain and highlight the components.

Keywords: strategy, strategic management, management, logistics, logistics strategy, business strategy, competitiveness, transportation, supply, costs.