Abstract: In modern conditions, transnational corporations are increasingly resorting to the concept of risk in managing advertising projects for the improvement of goods and services and their export to foreign markets. In particular, international advertising projects are being developed that minimally adapt to the local market and are strictly regulated. International advertising project often requires modifications to different countries and regions taking into account national, cultural, religious, linguistic and other differences. Therefore, transnational corporations are faced with the need to choose, change the topic of advertising and the tactics of persuasion in relation to the markets of different countries [3].
In modern conditions, many international companies develop advertising projects on the basis of the most advanced technologies that ensure integration into World advertising structures. As a result of the scientific-technical revolution in advertising activities on the world market, many changes have taken place, which manifest themselves more clearly in the following three areas: computerization of advertising process and application of informativeness; the growing influence of the global internet electronic network in the sphere of international advertising; active use of advertising on mobile phones.
Keywords: Advertising, Logistics, Risk.